Commentators who spend a lot of time fretting about the modern-day “crisis of distraction” rarely seem to grasp the full implications of this. For example, you hear it said that attention is a “finite resource,” and finite it certainly is: according to one calculation, by the psychologist Timothy Wilson, we’re capable of consciously attending to about 0.0004 percent of the information bombarding our brains at any given moment.
But to describe attention as a “resource” is to subtly misconstrue its centrality in our lives. Most other resources on which we rely as individuals—such as food, money, and electricity—are things that facilitate life, and in some cases it’s possible to live without them, at least for a while. Attention, on the other hand, just is life: your experience of being alive consists of nothing other than the sum of everything to which you pay attention. At the end of your life, looking back, whatever compelled your attention from moment to moment is simply what your life will have been. So when you pay attention to something you don’t especially value, it’s not an exaggeration to say that you’re paying with your life. Seen this way, “distraction” needn’t refer only to momentary lapses in focus, as when you’re distracted from performing your work duties by the ping of an incoming text message, or a compellingly terrible news story. The job itself could be a distraction—that is, an investment of a portion of your attention, and therefore of your life, in something less meaningful than other options that might have been available to you.
The proper response to this situation, we’re often told today, is to render ourselves indistractible in the face of interruptions: to learn the secrets of “relentless focus”—usually involving meditation, web-blocking apps, expensive noise-canceling headphones, and more meditation—so as to win the attentional struggle once and for all. But this is a trap. When you aim for this degree of control over your attention, you’re making the mistake of addressing one truth about human limitation—your limited time, and the consequent need to use it well—by denying another truth about human limitation, which is that achieving total sovereignty over your attention is almost certainly impossible. In any case, it would be highly undesirable to be able to do exactly as you wished with your attention. If outside forces couldn’t commandeer at least some of it against your will, you’d be unable to step out of the path of oncoming buses, or hear that your baby was in distress. Nor are the benefits confined to emergencies; the same phenomenon is what allows your attention to be seized by a beautiful sunset, or your eye to be caught by a stranger’s across a room.
Neuroscientists call this “bottom-up” or involuntary attention, and we’d struggle to stay alive without it. Yet the capacity to exert some influence over the other part of your attention—the “top-down” or voluntary kind—can make the whole difference between a well-lived life and a hellish one.
All of which helps clarify what’s so alarming about the contemporary online “attention economy,” of which we’ve heard so much in recent years: it’s essentially a giant machine for persuading you to make the wrong choices about what to do with your attention, and therefore with your finite life, by getting you to care about things you didn’t want to care about. And you have far too little control over your attention simply to decide, as if by fiat, that you’re not going to succumb to its temptations.
But to describe attention as a “resource” is to subtly misconstrue its centrality in our lives. Most other resources on which we rely as individuals—such as food, money, and electricity—are things that facilitate life, and in some cases it’s possible to live without them, at least for a while. Attention, on the other hand, just is life: your experience of being alive consists of nothing other than the sum of everything to which you pay attention. At the end of your life, looking back, whatever compelled your attention from moment to moment is simply what your life will have been. So when you pay attention to something you don’t especially value, it’s not an exaggeration to say that you’re paying with your life. Seen this way, “distraction” needn’t refer only to momentary lapses in focus, as when you’re distracted from performing your work duties by the ping of an incoming text message, or a compellingly terrible news story. The job itself could be a distraction—that is, an investment of a portion of your attention, and therefore of your life, in something less meaningful than other options that might have been available to you.
The proper response to this situation, we’re often told today, is to render ourselves indistractible in the face of interruptions: to learn the secrets of “relentless focus”—usually involving meditation, web-blocking apps, expensive noise-canceling headphones, and more meditation—so as to win the attentional struggle once and for all. But this is a trap. When you aim for this degree of control over your attention, you’re making the mistake of addressing one truth about human limitation—your limited time, and the consequent need to use it well—by denying another truth about human limitation, which is that achieving total sovereignty over your attention is almost certainly impossible. In any case, it would be highly undesirable to be able to do exactly as you wished with your attention. If outside forces couldn’t commandeer at least some of it against your will, you’d be unable to step out of the path of oncoming buses, or hear that your baby was in distress. Nor are the benefits confined to emergencies; the same phenomenon is what allows your attention to be seized by a beautiful sunset, or your eye to be caught by a stranger’s across a room.
Neuroscientists call this “bottom-up” or involuntary attention, and we’d struggle to stay alive without it. Yet the capacity to exert some influence over the other part of your attention—the “top-down” or voluntary kind—can make the whole difference between a well-lived life and a hellish one.
All of which helps clarify what’s so alarming about the contemporary online “attention economy,” of which we’ve heard so much in recent years: it’s essentially a giant machine for persuading you to make the wrong choices about what to do with your attention, and therefore with your finite life, by getting you to care about things you didn’t want to care about. And you have far too little control over your attention simply to decide, as if by fiat, that you’re not going to succumb to its temptations.
- Oliver Burkeman, Four Thousand Weeks: Time Management for Mortals, 2021
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