With few exceptions, travel writing and travel sections share the singular goal of helping consumers spend their money pursuing the dream of a perfect trip. They seldom write critical reviews; only articles about what to do and what to buy and how to experience a destination. This “feel-good” approach is rare even in lifestyle journalism, which is where to find the travel sections.
Modern travel writing took root in the late nineteenth century—the age of ocean liners and trains—when writers took it for granted that travel meant adventure, not comfort, and that anyone making a month-long trip overseas wanted to dive into foreign lands and cultures. In those days writers rarely specialized in travel alone. They saw themselves as the gatekeepers to the world, noting all that was miserable as well as glorious about foreign cultures. Their touchstone was Marco Polo, the grandfather of all travel writing.
Modern travel writing took root in the late nineteenth century—the age of ocean liners and trains—when writers took it for granted that travel meant adventure, not comfort, and that anyone making a month-long trip overseas wanted to dive into foreign lands and cultures. In those days writers rarely specialized in travel alone. They saw themselves as the gatekeepers to the world, noting all that was miserable as well as glorious about foreign cultures. Their touchstone was Marco Polo, the grandfather of all travel writing.
New Heart of Travel?
An elegant woman who had been the editor of the newspaper’s influential Style section, Newhouse was a veteran of the “lifestyle” genre of reporting. With so many more nations to cover and technological changes in the travel industry, she refined her writers’ mission to concentrate on describing the experience of traveling to a certain destination and to write consumer stories to help tourists make the most of those trips.
These new consumer pieces were shorter and reported on lower fares and bargain flights, and they were decidedly subjective, emphasizing the personal point of view. “If you lose the vision of an individual, how they interpret a country, you’ve lost the heart of travel,” Newhouse said. Travel writing was becoming reporting an “experience” where the reporter didn’t need to know that much about Burma as show a talent for telling a good story about the experience of visiting Burma and well-researched recommendations for where to spend the night. This produced the major emphasis on “good news only” consumer travel writing. Travel sections told the reader where to go and what to do, but not what to avoid.
The rise of the Internet confirmed this direction. With its websites rating hotels, airlines, restaurants, and tours, travel writing became singularly focused on practical consumer information.
Travel writing and its refusal to treat the industry seriously can take some of the blame for tourism’s frivolous reputation.
- Elizabeth Becker, Overbooked: The Exploding Business of Travel and Tourism, 2013.
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