Wednesday, July 7, 2021

Homeless Minds

in The Age of Surveillance Capitalism by Shoshana Zuboff, 

Zuboff traces the aggressive way in which the great research engines, specifically Google and Facebook, have intruded into the most intimate and personal dimensions of our experience. Indeed our “experience” has been transposed into marketable “behavior,” so that Google and Facebook sell data about our experience to marketers in a way that contributes to the ruthless, uncaring commoditization of our lives. 

She describes our new social reality as one of “exile” in which we experience a loss of a capacity for privacy and intimacy... those with homeless minds (generated by the new intrusive technologies) are not likely to notice those with homeless bodies (of the left out and left behind who live in economic isolation).

 - Walter Brueggemann, Materiality as Resistance. 2020.

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